Location field
Postal code
The postal or ZIP code, which is the tightest geographic unit in the export and the one direct mail is planned around.
- Column name
- postal_code
- Group
- Location
- Availability
- Every lead, free trial included
What this column contains
The postal code component of the address, in the local format.
Where the value comes from
Split out of the formatted address; empty where the listing publishes none.
Example value
34425
What people use it for
- 01Plan direct mail and door drops at the level postal services actually price on.
- 02Cut territories finer than district when a city is dense.
- 03Join against census, income or property data, most of which is published by postal code.
- 04Cluster a route so a rep's day is not spent driving.
What it will not tell you
Formats differ enormously between countries, and some codes cover a single building while others cover a whole town. Never assume equal area.
Questions about this field
- Is the format consistent across countries?
- No. Codes arrive in local format — digits, letters or both — since rewriting them would break the postal systems that consume them.
- Can I filter a scrape to one postal code?
- Run the search, then filter this column. Searches are area-based, so postal-level targeting is a post-export step.
This is one of 41 columns on every row, free trial included. See the full field reference or check pricing.